PERONI TEAMS UP WITH M.GEMI ON FOOTWEAR CAPSULE

Two Italian brands have come together on a new limited-edition luxury sneaker collection.

Peroni Nastro Azzurro, the premium Italian birra (Italian for “beer”), has teamed up with footwear and accessories brand M.Gemi on this new birra-inspired collaboration.

The Peroni x M.Gemi collection features leather footwear for both men and women handcrafted in Italy. Featuring riffs on two M.Gemi classics, the men’s Lucente sneaker and women’s Palestra Due sneaker, each pair nods to Peroni in several design elements. These include a Nastro Azzuro-inspired blue heel stitched with Peroni’s signature red tag, a blue and white striped shoe sock, and a “Made in Italy” stamp emblazoned on the side of the sole.

“Chic enough for a day at the office or night on the town yet, the right amount accessible for a casual gathering with friends, our collaboration with M.Gemi embodies everything we love about Peroni,” said Cara Lauritzen, senior marketing manager for Peroni at Molson Coors Beverage Company. “We’re proud of our Italian heritage and thrilled to partner with a fashion brand that puts the same level of craftsmanship into their shoes as we do our birra.”

“As fans head back to the office and integrate back into in-person settings, we’re excited to offer a timeless piece of Italian fashion to help you step out in style,” added Maria Gangemi, founder of M.Gemi. “No matter where your style takes you, these sneakers can be dressed up or down for a chic and comfortable look, and we couldn’t be more proud to partner with Peroni to bring this authentic Italian accessory to life.”

And, as part of this launch, Peroni and M.Gemi have hidden a surprise in 10 select shoe boxes — a golden, Peroni bottle opener with a nastro azzurro or blue ribbon attached, which can be used to unlock a surprise wardrobe or accessory upgrade valued up to $500 (limited to 21+ and void where prohibited).

The Peroni x M.Gemi collection, which retails for $228, is now available on mgemi.com in limited quantities. The ten lucky consumers that find golden bottle opener in their shoebox can visit peronistyle.com after August 31st to claim their upgrade.