Peter millar opens location in partnership with andrisen morton

by Stephen Garner

Peter Millar has officially opened its first retail location in the Western U.S. in partnership with Craig Andrisen and Dave Morton of Andrisen Morton on December 17 in Denver, Colorado.

“The Peter Millar team came to Denver and for five days straight they merchandised the store and did and incredible job,” Craig Andrisen told MR. “They’re really experts at what they do.”

As previously reported by MR, Peter Millar first entered the venture with Andrisen Morton in June and was slated to open the 1,750 sq. ft. store in October in a street level space in the new 250 Columbine development, a mixed residential and retail project in the Cherry Creek North district.

“We did open very late, but our business has been very good since we’ve opened,” added Andrisen. “Outerwear, vests, and shirts from the Peter Millar Collection line are performing very well. We continue to build a brand in Denver that we think we can do $800 a square foot when a new 217-room boutique hotel opens in the spring of 2016.”

This new store is Peter Millar’s first in the Western U.S. and the fifth overall; the brand also has stores in Southampton, NY; Palm Beach, Florida; Austin, Texas; and Madison Avenue in New York.

Andrisen and Morton founded their eponymous store in 1978. Their 10,000 sq. ft. store, also in the Cherry Creek North district, is about 10 blocks from 250 Columbine.

Also previously reported by MR, Peter Millar plans to open another store in in Atlanta, Georgia in partnership with industry veterans Robby Miller and Greg Miller of Miller Brothers.

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