Re/Code: Twitter, Facebook and Google Have a ‘Buy Button’ Problem

“One year ago, the idea of shopping directly from Google, Pinterest, Twitter or Facebook was mostly unheard of,” writes Jason Del Ray. “But for the ones like Twitter and Facebook that have been conducting public tests for some time, progress is hard to find. And for Google and Pinterest, there are significant hurdles that will stand in the way of their goal of convincing searchers and Pinners to become buyers next.”Read more at Re/Code.