RHONE TO LAUNCH WOMEN’S CAPSULE LINE
Rhone is launching a women’s capsule collection. Conceptualized by the women who work for the premium performance brand, the collection will be available online on March 2nd.
The collection highlights the power of women with Virginia Woolf’s affirming quote, “No need to be anybody but oneself” emblazoned on the inseam and a creative campaign features Dr. Maya Angelou’s poem “Phenomenal Women” launching in time for International Women’s Day.
“We wanted this collection to feel empowering and I’m honored to lead this project and collaborate with all of the amazing women at Rhone to launch our women’s capsule,” said Rachel Rozzi, design director. “We designed for the Rhone woman who is dedicated to fitness and comfort and worked tirelessly to perfect the fit and style of this capsule collection without sacrificing quality.”
Liz Sutka, Senior Merchant Geeta Jethani, Senior Technical Designer
Each utility-driven garment is fit to flatter and designed with luxe Italian materials and breathable fabrics treated with the same advanced GoldFusion technology that has set the brand apart for men. The women’s collection consists of tanks, hoodies, leggings, and joggers. Additionally, the leggings are made with sustainable fabric made from reclaimed and recycled fishing nets removed from the world’s oceans. The women’s collection will retail between $64 and $138.
The collection comes to life through a creative campaign that celebrates the strength, confidence, beauty, and grace of all women. As a proud partner of the Dr. Maya Angelou Foundation, Rhone has contributed to the organization furthering its mission of improving the quality of life for all human beings supporting educational excellence and healthcare equity for all. Rhone thoroughly embraced the essence of Angelou’s message, highlighting six female employees as the face the capsule collection reciting Maya Angelou quotes.
“The genesis of this collection comes from something that has been instrumental to Rhone’s success: the collaboration with and contributions of the extremely talented women in our company,” added Kyle McClure, co-founder and chief product officer of Rhone. “We wanted a collection that celebrates just that with sophisticated and edgy silhouettes married to extraordinary fabrics with a keen sense of design and style.”
