RIHANNA’S SAVAGE X FENTY LABEL LAUNCHES FIRST PRIDE CAPSULE

by Stephen Garner Jun 01, 2021

From a new collection dropping today, to a virtual party on June 24th, Rihanna’s Savage X Fenty label is celebrating Pride this year.

Staying true to its commitment to inclusivity and representation for all, Savage X Fenty has launched its first Pride capsule collection. The Savage X Pride Collection and campaign is nothing but love, as it celebrates individuality and every body. From talent, team members, and the Savage X community in front of the camera, to creatives behind the scenes, this campaign illuminates the beauty within the LGBTQIA+ community. Each style from the Pride collection was shot on members of the LGBTQIA+ community by photographer, Quil Lemons. The highly anticipated collection features styles ranging from – smoking jackets to jockstraps to ribbed crop tops.

Embracing individuality with style is at the core of Savage X Fenty, and the Pride collection showcases that in full effect. Step into Pride month with Love First thigh high stockings or Xcessorize your ensemble with the Savage X Pride kitty whip. From Savage X Pride embroidered bralettes to all-gender Savage X boxer briefs, celebrating Pride has never been sexier.

“Pride is all about appreciating your authentic self,” said Rihanna. “I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members, and fans.”

Finishing out the month of June, Savage X Fenty will bring the fun and excitement right to your living room via a virtual Pride party. More details to come.

With sizes from 30A – 42H and XS – 3X, customers can shop the Pride collection at Savage X Fenty. Prices for the Pride collection range from $16.95 – $69.95.

Through its partnership with the Clara Lionel Foundation, every purchase of the Pride capsule collection will help support GLAAD, the Audre Lorde Project, The Caribbean Equality Project, INC., Trans Latin@Coalition, and the Trans Wellness Center to make lasting change within the community.