SAKS TO HOST VIRTUAL HOLIDAY SHOPPING EXPERIENCES

Saks has unveiled its holiday schedule for Saks Live, a virtual events platform on saks.com that brings Saks Fifth Avenue customers into the worlds of luxury fashion and beauty.

Launched earlier this year, Saks Live has hosted 42 events to date. Now through the holiday season, Saks Live will host a dozen virtual events centered around gift-giving and dressing for holiday celebrations.

Saks Live offers virtual experiences and shoppable content while providing lifestyle, shopping, and fashion advice directly from industry insiders. Further, Saks Live hosts speak directly to the viewers, interact with them via a chat function and help them shop while they watch.

“As we solidify our position as the leading luxury e-commerce destination in the U.S., Saks Live provides our customers with increased access to on-demand style inspiration and unique shopping experiences,” said Emily Essner, chief marketing officer at Saks. “Even more exciting, we’re giving Saks Fifth Avenue customers the opportunity to easily interact with some of the industry’s most well-known experts by simply visiting saks.com. As we work to deliver for our customers this holiday season, this is another example of how we are meeting customers where, when, and how they want to shop with us.”

Find out more here.