SEBAGO TAPS MR. SLOWBOY TO ILLUSTRATE NEWEST CAMPAIGN

What do a Chinese illustrator, known for his unmistakable menswear drawings, and U.S. brand Sebago have in common? Nothing better than to let Fei Wang, aka Mr. Slowboy, answer the question himself: “I’m a slow person; slow in almost everything,” Wang said. “Among my friends I’m always the last one to get the joke. I surely like slow fashion too, in other words, classic designs.”

The 40-yr-old Chinese artist – born in Beijing and based in London since 2015 – has a real passion for menswear, especially for the American Ivy League look. That’s the common denominator between Mr. Slowboy and Sebago, the brand worn by students of the most prestigious U.S. universities since the Fifties.

The collaboration features eight drawings by Mr. Slowboy, portraying the Sebago man wearing his Cityside, Dockside, and Campside styles from the brand’s spring/summer 2021 collection. The illustrations show a universe of style starting at the Portland Yacht Club, with its shoes by the same name (100 percent ripstop cotton jacket, short sleeve shirt, elegant but sturdy white trousers, boat bag); passing through the Harvard campus (red sweater, button-down shirt, beige straight leg trousers, inspired by American military uniforms, and the most classic moccasins); going cycling in the city streets (in a blue polo shirt, three-button summer jacket, pinstripe chinos and moccasins with a metal fast); and finally embracing the great outdoors of the American parks, mountains and lakes, sporting a T-shirt, minimal men’s shorts and a short sleeve weekend shirt.

The new Sebago with Mr. Slowboy campaign can be now be seen in stores, in digital advertising, and across social media.