How Seersucker Has Regained Significance In Menswear

During the British Colonial period prior to the invention of air conditioning, seersucker had become popular in the warmer territories because of it’s light weight feel. The name seersucker derives from the Persian words sheer and shakar, literally meaning “milk and sugar” -most likely coming from the fabrics smooth and bumpy hand. When first introduced to the USA, naturally, the fabric was favored in the South to help wearer live through the harsh heat and humidity. Over the years a significant percentage of designers and brands realized the style sense of this old structure needed a change. If you think wearing seersucker is wrong and dated, then let’s consider that one can easily be swayed by the dynamic fresh new styles and colors in today’s offerings. Although seersucker embraces its great heritage with pride, it just so happens that a new revitalized image with labels, such as the recently relaunched Haspel, deliver strength. Other evidence of change is apparent with Ralph Lauren’s defined silhouette and use of color. The iconic striped puckered fabric can be found throughout the USA worn by everyone from college students to Senators. Seersucker is an ideal option for your summer outings because it’s light weight and versatile, allowing for casual or formal wear (just make sure it is appropriate with host). You can check out Haspel’s latest collection and read more on the New Orleans based, USA produced brand here. Read more at Forbes.