SHOPIFY LAUNCHES NEW MOBILE SHOPPING APP

by Stephen Garner

Commerce platform Shopify has released a new consumer mobile shopping app that could help local users find your business.

Shopify said that its new app, called ‘Shop,’ is aimed at “reimagining” the online shopping experience in the age of social distancing.

Designed to bridge the gaps in online shopping, Shop offers users the ability to easily discover local businesses, receive relevant product recommendations from their favorite brands, check out effortlessly, and track all of their online orders.

Shop’s users can locate nearby merchants to support local businesses. The app identifies businesses currently offering shipping, pick-up, and highlights return policies. And, through personalized recommendations, like new releases and deals from the brands shoppers love, Shop ensures merchants’ customers consistently rediscover the storefronts of their favorite brands, as well as new brands.

“Shopify has focused the last decade on solving complex problems for entrepreneurs by making commerce seamless and accessible,” said Carl Rivera, general manager of Shop. “Now, we want to do the same for customers. We set out to solve the common pain points in the customer’s shopping journey today while developing specific features, like local business discovery, that will be relevant today and in the future.”