SILVER JEANS RELEASES WEB ROMCOM ‘LOVE BELOW THE WAIST’

Canadian-based denim brand Silver Jeans Co. has launched its first web series “Love Below the Waist”. The 9-part romantic comedy will premiere in early February, with a new episode rolling out daily on the company’s official website and YouTube page until the big finale on Valentine’s Day.

“Love Below the Waist” is a quirky story that follows two pairs of jeans on their journey of love. Sassy, cheeky and sometimes straight-up ridiculous, the series captures the awkwardness of dating in today’s world from a unique, “below-the-waist” point of view.

“Love Below the Waist” is part of Silver Jeans Co.’s efforts to expand their digital marketing. The series will not only give customers a new way to interact and engage with the brand, but gives Silver Jeans Co. a new platform to tell their story and bring their brand voice to life.

The series was created by Todd Grant and John Knecht at CHUM Seattle, in collaboration with Atelier Productions. The videos were directed by Milana Vayntrub, known for her role as Sloane Sandburg on ABC’s “This is Us”.