SOUTHERN CALIFORNIA JEWELER SHERYL LOWE LAUNCHES FIRST MEN’S LINE

Southern California jeweler Sheryl Lowe has announced her first men’s line, Mr. Lowe. The line is inspired by her husband, award-winning actor Rob Lowe, and the couple’s two sons, Matthew and John Owen, who will front the campaign.

“I created Mr. Lowe for different types of men – the outdoorsman, adventure seeker, traveler, artist, and corporate cool guy,” explained Sheryl Lowe. “I love the balance of mixing metals and gemstones with natural wood, earthy African designs and shell beads. It brings out the cool in every guy.”

“I love my stacks of Mr. Lowe bracelets. They are my uniform – I wear them every day,” said Rob Lowe, whose favorite items also include a ring with an embedded triangle, representing past, present and future.

Unabashedly masculine with some “bling appeal,” Mr. Lowe debuts with neck chains, bracelets, wrist cuffs, and rings. Incorporating global cultural influences and spiritual symbols, the line is crafted from a wide array of unique metals. Lowe wanted to use items such as sterling silver, hematite and pyrite, along with unique beads, stones and crystals including pavé diamonds, onyx and quartz. Some items are rendered in lightweight vinyl, while others with earthy elements such as sandalwood and black coral.

“The new Mr. Lowe collection offers a great assortment of metals, colorful stones, and meaningful symbols in bracelets and necklaces,” said Bruce Pask, men’s fashion director at Neiman Marcus and Bergdorf Goodman. “These are a perfect means for self-expression and a great way to share your personal style.”

Mr. Lowe retails from $150 – $1,950 and will initially be available exclusively at Neiman Marcus and neimanmarcus.com.