by Stephen Garner

Snipes will open its first-ever American 2.0 concept store in Brooklyn next week. The international sneaker and streetwear retailer will open its doors on Thursday, July 9th across from the Barclays Center in downtown Brooklyn.

“We couldn’t be more excited to introduce the game-changing Snipes 2.0 store concept to our U.S. customer,” said Sven Voth, CEO of Snipes. “And where better to start than right across from Barclays Center in the heart of downtown Brooklyn, the cradle of sneaker and streetwear culture!”

Located at 161 Flatbush Avenue, the Snipes 2.0 concept will offer consumers an ever-evolving mix of products through a one-of-a-kind shopping experience that turns the store into a neighborhood hub and is entirely paperless. For example, instead of using cardboard standups on tables, the concept incorporates LED panels and screens throughout the store, which quickly update to always showcase the latest stories, styles, and releases. Brands sold at the new Snipes location include Adidas, Converse, Ethika, Jordan, Nike, New Balance, and Puma, among many more.

On the day of opening, there will be tons of giveaways from Sprayground, North Face, and New Era, among more, in addition to a virtual appearance by Snipes’ chief creative officer DJ Khaled, who will be announcing an exclusive giveaway of his “Father Of Asahd” Air Jordan 3.

“I am excited! Trust me when I say that we’re not playing around at Snipes – we are the go-to sneaker destination for a reason and the work we put in will show,” said Khaled. “While I will not be able to be at this grand opening physically, I will be there virtually. I want to thank everyone for supporting my Snipes family during these tough times. We are so appreciative of all the communities we serve and we will always do our best to have a positive impact there and provide a fun and safe place to shop.”

“Opening our first 2.0 store in Brooklyn, a place that truly captures the spirit of Snipes, is remarkable and we are so proud to debut what new retail looks like to us,” added Adam Herstig, head of marketing at Snipes USA. “Although we are opening this store during a difficult time, we are still very excited as we continue allowing brands we carry to tell their stories while providing a space for the community to shop safely.”

New safety measures will be put in place for the Brooklyn store opening including a 50 percent occupancy limit. All patrons must wear a face mask and keep a distance of six feet from one another while shopping.

Founded in Europe in 1998, Snipes has distinguished itself not just by offering the latest fashion trends through exciting shopping experiences, but by driving and supporting youth and streetwear culture in its neighborhoods.