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Should Retailers Develop Niches for E-Commerce?

by Steve Pruitt Apr 21, 2014

A retailer asks merchandise planning expert Steve Pruitt, “It looks like most of the successful men’s e-tailers have a specific niche. Should I try to develop a niche in-store before I launch e-commerce?

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How to Market for Father’s Day

by John and Jake Fell Apr 15, 2014

Our marketing expert John Fell talks about the best way to market a men’s store for Father’s Day.

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When Will Menswear See Stronger Growth?

by Steve Pruitt Apr 01, 2014

Steve Pruitt explains where we are in the larger retail cycle and when we can expect menswear to see stronger growth.

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The Markdown Calendar in a Late Spring

by Steve Pruitt Mar 24, 2014

A reader asks merchandise planning expert Steve Pruitt, “Since my spring sales got off to such a late start, do you think I should move up my markdown calendar?”

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How Should Menswear Retailers Market on Facebook?

by John and Jake Fell Mar 18, 2014

Marketing expert Jake Fell gives some advice about using Facebook to engage–and not annoy–customers.

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