QUARANTINE STYLE
by Karen Alberg Grossman
Sep 17, 2020
ETON LAUNCHES FIRST-EVER KIDS COLLECTION
by Stephen Garner
May 07, 2020
ETON RELEASES ITS FIRST-EVER T-SHIRT
by Stephen Garner
Feb 06, 2020
Top Stories
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News
ETON LAUNCHES LIMITED-EDITION TUXEDO SHIRT
by Stephen Garner
Dec 11, 2019
The shirt features a contemporary design with a front covered in eye-catching floral embroideries over an optical white base.
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News
ETON LOOKS TO THE FUTURE WITH ROBOT TECHNOLOGY
by Stephen Garner
Oct 15, 2019
Eton has implemented a robotized warehouse system for the company’s facilities in Gånghester, Sweden – the town where the shirtmaker was founded over 90 years ago.
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Schmoozing
ETON CELEBRATES SPRING 2020 IN FLORENCE
by Stephen Garner
Jun 13, 2019
The Swedish luxury shirt brand celebrated the unveiling of its spring/summer 2020 collection on Wednesday evening at the Westin Excelsior in Florence.
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News
ETON TAKES ON TENNIS STYLE FOR HIGH SUMMER COLLECTION
by Stephen Garner
Apr 25, 2019
Taking inspiration from one of the most stylish sports in the world, Eton’s sartorial take this season features quintessential summer fabrics including seersucker, piqué jersey, and linen.
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Features
ETON’S CHIEF SALES OFFICER ERIK WILKINSON ON THE BRAND’S GROWING ...
by Karen Alberg Grossman
Apr 08, 2019
Wilkinson talks what the brand is doing right, how Eton approaches selling online without competing with their wholesale accounts, and what’s coming in the future.
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