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SAXX UNDERWEAR CREATES VASAXXTOMY GIFT REGISTRY
by John Russel Jones
Mar 10, 2022
Launch of registry timed with annual college basketball tournament, busiest time of year for vasectomies. Basketball legend Carlos Boozer stars in creative content.
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SAXX UNDERWEAR RECEIVES STRATEGIC INVESTMENT FROM TZP GROUP
by Stephen Garner
Aug 25, 2021
As part of the transaction, Brentwood Associates, a Los Angeles-based private equity firm that invested in SAXX in December of 2016, will exit their investment.
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Features
COMEBACK STRATEGY: MENSWEAR MANUFACTURERS PREPARE FOR A NEW NORMAL
by Karen Alberg Grossman
Feb 03, 2021
Here, a cross-section of vendors from different segments of menswear discuss lessons learned and comeback strategy.
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SAXX UNDERWEAR OVERHAULS ITS MARKETING STRATEGY WITH NEW PURPOSE-...
by Stephen Garner
Apr 24, 2018
The brand is now channeling marketing resources into impactful initiatives, investing in a collective of men who are some of today’s global change-makers.
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News
SAXX UNVEILS ‘BRAVERY TAKES BALLS’ MOVEMBER COLLECTION
by Stephen Garner
Oct 27, 2017
For every limited-edition pair sold, $2 will be donated to the Movember Foundation to help continue the funding of critical men’s health research.
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