Target Veterans Put Their Personal Style And Retail Know-How On Display
The new boutique near the corner of 45th and France in Edina, Minnesota is called Serge + Jane, but it very well could have been named Casey + Jamie. With more than 30 years of retail experience between them from working at Target’s headquarters, Casey and Jamie Carl have put a lot of the lessons they have learned about retail — and a lot of themselves — into the Edina shop they opened late last year in their neighborhood. As he walked around the store on a recent day, Casey Carl, Target’s former chief innovation and strategy officer, had a story to share or a recommendation about nearly every item, from the casual lifestyle brand Sol Angeles he has worn for years to an infused alcohol kit that he was thrilled to discover after several failed attempts of trying to do it on his own. This kit, as he said he can personally attest to, makes the process “idiotproof.” Read more at Star Tribune.
