The Surprising Upside Of Expensive Products That Don’t Sell
Oct 13, 2020
When dealing with recessions or drastic declines in sales, companies are often tempted to increase profits by canceling low-performing products from their portfolios. But sales numbers aren’t everything, and this isn’t always the best way forward. We have identified a counter-intuitive — yet potentially highly-beneficial — alternative: Leveraging high-priced products that don’t sell much as a competitive advantage. Read more at Harvard Business Review.
