The surprising upside of expensive products that don’t sell

When dealing with recessions or drastic declines in sales, companies are often tempted to increase profits by canceling low-performing products from their portfolios. But sales numbers aren’t everything, and this isn’t always the best way forward. We have identified a counter-intuitive — yet potentially highly-beneficial — alternative: Leveraging high-priced products that don’t sell much as a competitive advantage. Read more at Harvard Business Review.