Jeremy Pope Fronts Theory Campaign
by Stephen Garner

Theory has launched its fall 2021 global brand campaign. Called “In Pursuit of Tomorrow,” the campaign is organized around the individuals and communities with the energy, vision, and commitment to create a new tomorrow.

Shot in Los Angeles by Craig McDean, with video by Jason Evans, the campaign features producer, actress, and humanitarian Amanda Seyfried; ballerina and philanthropist Misty Copeland; and actor and advocate Jeremy Pope. Through portraits and video, the cast speaks of their devotion to their life’s work, the power of fashion, and their commitment to positive change.

The campaign features some of Theory’s signature silhouettes and fabrics, including consciously-crafted Good Wool and Good Cotton, as well as Precision Ponte, an new technical fabric with ultimate stretch and recovery.