by Stephen Garner

UAS Under Armour SportswearBaltimore-based sports apparel brand unveiled its new UAS Collection 01, under the direction of executive creative director Tim Coppens, with a presentation at New York Fashion Week yesterday, September 15.  Representing a modern take on fashion-driven performance sportswear, UAS Collection 01 includes men’s and women’s apparel, footwear and accessories.

The first collection from UAS, Under Armour Sportswear, is available now via a 360 degree video, enabling consumers to not only view today’s fashion presentation but also shop the looks through an interactive experience. Product includes premium lifestyle layering pieces called Prime that are priced from $59 to tailored coats that retail for $1,500.

“Our NYFW launch symbolizes the origin story of UAS, drawing inspiration from Under Armour’s storied legacy,” said Coppens. “Raw, tech-infused and rooted in sport, our presentation today is engineered to highlight the union of design and functionality that defines this first collection, enabling a platform for personal style. We wanted to articulate the humble beginnings of this young fashion brand and at the same time keep the vibe of optimism for the path ahead.”

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“UAS features a fusion of high-tech and high-tailoring, from the innovation offered at Under Armour and the aesthetic brilliance that is Tim Coppens. It is designed to artfully blend the worlds of sports and fashion, and deliver intuitive product optimized for the variable conditions of everyday life,” added Ben Pruess, president of sport fashion at Under Armour.  “UAS embraces its authentic sports roots and pays homage to the classics. The result is fast, modern functionality supported by performance innovation from Under Armour. UAS Collection 01 embodies the spirit of Under Armour’s 20-year east coast heritage, and the men’s and women’s apparel, footwear and accessories that are forged from the field and built for life.”

UAS Collection 01 is available this week at Barneys New York, global exclusive e-commerce partner Mr. Porter, UASportswear.com and Under Armour Brand Houses in New York, Chicago and in November, Boston.