TODD SNYDER LAUNCHES FIRST AD CAMPAIGN IN ANTICIPATION OF NEW YORK STORE OPENING
by Stephen Garner
Sep 22, 2016
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In anticipation of the brand’s first U.S. flagship opening in New York this fall, Todd Snyder wanted to create something special.
Snyder teamed up with Trey Laird, of Laird + Partners, for the first time to create a photo feature called “Todd Snyder: Men of New York” featuring four distinct, classic, modern New York men who capture the essence of the Todd Snyder brand with their own unique spin on style and the city.
Partnering with photographer Matthew Brookes and a cast of modern men, each with a different energy and personality, the shots are set against a backdrop of classic New York. The subjects, Adonis Bosso, Akin Akman, Miles Mcmillan, and Rj Rogenski, each bring their own unique personality to the campaign while bringing to life the vision of the Todd Snyder man.