Premium men’s underwear company Tommy John has announced a new product line with the NFL’s Dallas Cowboys that will see Cowboys branding featured on Tommy John underwear.
As a part of the partnership, Tommy John has launched Dallas Cowboys men’s underwear that is being sold in the pro shops at AT&T Stadium, the home of the Dallas Cowboys, select Dallas Cowboys Pro Shops, Fans United stores, online at www.tommyjohn.com/cowboys, as well as shop.dallascowboys.com.
Tommy John’s cool cotton and second skin trunks and boxer briefs will be emblazoned with the famous Cowboys Star allowing fans to show their support for their favorite team, while being supported by premium underwear. In addition, Tommy John will be exposed to millions of devoted Cowboys fans through Cowboys digital and radio platforms as part of the partnership.
“The Dallas Cowboys are proud to partner with Tommy John to place a premium product inside not only AT&T Stadium, but also in our Dallas Cowboys Pro Shops as well,” said Bill Priakos, president of merchandising for the Dallas Cowboys. “When looking for brands to partner with, we look to join together with companies with innovative and premium products to reach our fans, and we believe we’ve found that with Tommy John.”
“Tommy John is proud to partner with one of the most influential sports team in the world,” added Tom Patterson, founder and CEO of Tommy John. “Over the years, The Dallas Cowboys have proven themselves as the most ambitious and innovative sports franchise, not only in terms of technology, but in how the game is played and how they engage with their fans. We’re excited to have the opportunity to support the Cowboys and their fans, and introduce them to a whole new world of comfort.”
This announcement comes after Tommy John announced Kevin Hart as an investor in the company last month. Tommy John has grown 2.5 times year over year since 2014 and is on track to exceed $100 million in sales by 2018.