Tumi Names New Creative Director

Michael Petry is coming aboard at Tumi.

The travel and accessories brand has announced that Petry, who served as SVP and creative director at The Frye Company for the past eight years, will be its new creative director. Petry will start in his new role July 1 and succeeds the current consulting creative director, George Esquivel, who joined Tumi in 2013 and continued to design and produce his eponymous shoe and accessories line during his tenure there.

“We will continue to bring consumers Tumi’s innovative, high-quality products and will add new on-trend styles that exceed their expectations in terms of performance, functionality and beauty in the upcoming collections,” Petry told MR about his plans for the brand.

In addition to overseeing Tumi’s strategic creative direction, he will be responsible for the company’s global visual merchandising and store design.

Founded in 1975 by Charlie Clifford, New Jersey-based Tumi distributes and sells its luggage, travel gear, accessories and outerwear in more than 75 countries. The company is publicly traded on the NYSE.