URBAN OUTFITTERS AND ALPHA INDUSTRIES DEBUT NEW CAMPAIGN

[metaslider id=119766] Pennsylvania-based lifestyle retailer Urban Outfitters has launched its exclusive collection with American heritage outerwear brand Alpha Industries with a special campaign featuring the critically-acclaimed rapper Denzel Curry.

Shot by Ryan Lowry, the campaign also features a cast of emerging creatives including Caleb Steph, musician; Bloody Osiris, stylist; Trè Samuels, musician, and Nathaniel Dam, model and photographer.

To coincide with the campaign and collection launch, the brands have teamed up to produce Denzel’s latest music video, “Zenith,” featuring Joey Bada$$, from his new album Imperial. In addition to Joey, the JMP-directed video includes appearances by C9 and Pro Era members.

UO and Alpha Industries will be celebrating the video’s release with a special after-hours performance at Urban Outfitters Herald Square in NYC on Friday, October 14.