Vilebrequin Opens Downtown Manhattan Store

Men’s swimwear brand Vilebrequin has opened a new retail store in Lower Manhattan’s Brookfield Place.

“We are pleased to have found a corner location in Brookfield Place that allows Vilebrequin to bring Saint Tropez to downtown Manhattan and to be part of the renaissance of the financial district,” said Vilebrequin’s Americas president Brian Lange in a statement.

The brand says the 971 sq. ft. store has been built around its Dune concept, and describes it as featuring “summery hues, changing rooms reminiscent of beach huts, and zenithal overhead lighting on the wooden ceiling, projecting beams of light onto the walls in the manner of the sun’s rays.”

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The store is Vilebrequin’s 22nd in the U.S.

In February we reported that Vilebrequin has licensed PVH for men’s and boys’ neckwear.

Vilebrequin was founded in St. Tropez, France in 1971. It was acquired by G-III Apparel Group in 2012 for $106 million.