Vuori is proud to announce that they have officially been Climate Neutral Certified for three years in a row. The technical clothing company continues to align with the growing movement of brands achieving the Climate Neutral Certified standard by measuring its 2021 greenhouse gas emissions footprint, purchasing verified carbon credits to offset that footprint, and implementing plans to reduce emissions next year and beyond. (In addition to a thriving e-commerce business and 16 physical stores, Vuori is also sold in most Nordstrom and REI stores.)
Climate Neutral is a nonprofit organization working to eliminate carbon emissions. Brands that have chosen to be accountable for the greenhouse gas emissions generated in the production, operations, and shipping of their goods and services work with the company to meet certifications. Authorized brands are then permitted to use Climate Neutral branded labeling on products to draw consumers’ attention to mitigation efforts.
“I have always believed that businesses have the power to drive meaningful change,” said Joe Kudla, Founder and CEO of Vuori. “We have a long way to go on our sustainability journey but being Climate Neutral certified for the past three years has allowed us to remove 60,683 metric tons of CO2e from the atmosphere. This is something we are very proud of.”
To offset their 2021 carbon footprint, Vuori partnered with leading offset providers, Pachama & 3Degrees to support projects that focused on restoring degraded forests and supporting clean energy. Through these partnerships, Vuori has offset 13,500 metric tons of CO2e in the Chestnut Mountain Improved Forest Management project and 19,205 metric tons of CO2e in the Dempsey Ridge Wind project.
“Climate Neutral Certified companies show the world that immediate action on climate change is possible and essential,” says Austin Whitman, CEO of Climate Neutral. “In just three years, the growing number of Climate Neutral Certified brands has built a powerful movement that gives companies and consumers meaningful ways to act on climate, right now. The newly certified brands joining us – as well as current brands achieving recertification – are leading the way by recognizing that climate change must be solved. They believe that all companies should take immediate voluntary action to address their carbon emissions, and they are engaging their consumers around this important issue like never before.”
Climate Neutral’s certification is based on internationally recognized standards for carbon measurement and neutrality. All certified brands must measure cradle-to-customer greenhouse gas emissions each year to maintain certification. Then a brand must buy eligible verified carbon credits to compensate for all of their emissions, directing investment into critical projects that remove and avoid emissions from energy, industry, and natural systems. Finally, brands must commit to reduction action plans to cut future emissions within a 12 to 24-month timeline, reporting progress on those plans annually. All the brands’ certification data is publicly available on Climate Neutral’s website, and the process is repeated annually when companies recertify.
Vuori is one of the leading companies treating carbon emissions like their business. Together, Climate Neutral Certified brands are making an impact on climate action right now, working to eliminate more than 1,000,000 tons of carbon emissions this year.
Vuori’s commitment to carbon neutrality continues even as the brand experiences notable growth. In October of last year, Vuori made headlines with a $400 million investment from SoftBank and a $4 billion valuation—one of the largest investments in a private apparel company to date. Additionally, the brand recently expanded to seven international countries including the UK, France, Germany, Ireland, Netherlands, Australia, and Canada.