WALMART UNVEILS NEW PRIVATE LABEL APPAREL BRANDS IN EFFORTS TO COMPETE WITH TARGET, AMAZON

Walmart has unveiled plans to roll out new apparel brands this year in a bid to make a bigger splash online and lure shoppers with its exclusive merchandise. This move aims to elevate Walmart’s apparel category and represent the retailer’s commitment to quality and delivering stylish fashion at an incredible value.

On Tuesday, the retailer introduced four new apparel private brands for women, men, and kids. Customers can now strut the latest seasonal fashions from Time and Tru (womenswear), Terra & Sky (plus-size womenswear), Wonder Nation (kidswear), and George (menswear), exclusively available nationwide in Walmart stores and on Walmart.com starting on March 1.

Each brand will help customers dress to impress with hundreds of new pieces across apparel, shoes, and accessories, delivering on the fresh, seasonal styles, ultimate comfort, and uncompromising quality customers are looking for – all at the prices they expect from Walmart. New brands include:

Exclusively for men, George aims to bring style, comfort, and durability, offered in an inclusive size range from S-XXXL. With enhanced details in every single piece, George helps to keep men looking good effortlessly, with updated classics and relevant trends. Prices range from less than $5 to $30 to fit everyone’s budget.

“We listened to our customers and are proud to deliver apparel choices that meet at the intersection of everything they desire: on-trend styles, comfort, and quality, all at unbeatable prices,” said Deanah Baker, senior vice president of apparel at Walmart U.S. “These new brands are a thoughtful reflection of current trends and styles, while considering our customers’ busy, on-the-go lifestyles.”

Additionally, Walmart is partnering with celebrity stylist Elizabeth Stewart to launch the new brands this week. She will share insights on apparel trends for the season and what customers will find available at Walmart with these four new brands

“From statement-making details, like ruffles, peasant styles and denim for women to trending patterns and colors for men to bright, happy colors like cobalt for kids, customers should be excited for what’s in store,” added Stewart. “Whether you want to dress to make a statement or feel good in your every day, look no further than Walmart for the latest spring trends at great prices.”

In a continued effort to make itself a destination for apparel, Walmart is also making improvements to its apparel departments to help customers find style inspiration and shop new looks for everyone in their family. Beginning in early March, apparel departments will include signage with stylized photography to inspire looks from each new brand. By fall 2018, the majority of stores will make upgrades to apparel displays and include more signage throughout the departments. Select stores will be remodeled to include open floor plans for visibility and shopping ease, and upgraded fitting rooms to better serve customers trying on clothes in stores.