AG EXPANDS BASIC ESSENTIALS COLLECTION
AG is continuing the evolution of its Basic Essentials collection with the addition of a new Jersey Knit assortment that includes tees, tanks, henleys, polos, and lightweight sweatshirts and pullovers.
On the heels of its successful January launch of Ribbed Knit, the Jersey Knit range marks the second installment into AG’s Basic Essentials program. Ranging from $60 to $118, the assortment is cleverly guided by quality, comfort, and functionality. The luxuriously supple knit is a product of AG’s vertical manufacturing mantra, the in-house knitting facilities have allowed the brand to develop the lightweight, 100 percent cotton fabric with a special twisted yarn that produces a garment that resists shrinking, torquing, wrinkling, and is more durable than traditionally knitted jersey. The 15-piece collection fits well within the summer season with its airy lightweight fabrication and host of wearable muted classic colorways.
The innovation is in the fabric and the process of AG’s new Jersey Knit with its refined technical details. Each garment is designed using both S-twist and Z-twist yarns, knitted together to create more stability preventing unnecessary twisting and torquing. During the production process, the S-twist yarn is spun counter-clockwise creating a right-handed twill. Combined, this opposition works together to yield an exceedingly soft fabric that is more durable and resists seam torquing, shrinking, and wrinkling wash after wash.
With the implementation of this knit technique, AG delivers on its commitment to providing garments that live and breathe comfort. The Jersey Knit collection is comprised of clean lines, while each garment is pre-shrunk to foster longevity and a proper fit. Each garment is expected to only shrink by one-fourth of an inch over its lifetime, compared to the industry’s standard of one full inch.
For men, we see eight styles including five classic fits; Bryce Crew, Bryce Vee, Bryce S/S Henley, Bruce L/S Henley, and Bryce Polo; and three relaxed fits; Wesley Crew, Wesley Pullover, and Wesley Hoodie. The collection offers a range of subdued hues such as vintage pink, silver gray, ivory dust, ink stone, and slate sky. Additional colors include true black, deep navy, true white, and hunter sage.
Each piece in the collection comes together in one location, significantly reducing the company’s carbon footprint. Touting a vertical structure, AG has been a leader in progressing manufacturing processes towards a more sustainable future with early and significant investments in ozone technology, laser finishing, solar energy, and most recently water recycling. Today, AG recycles over 100,000 gallons of water per day, with the goal to recycle over 50 million gallons per year; that’s a 90% reduction from prior years.
“AG made its name in denim by owning its manufacturing process and developing it until we had a superior product to offer,” said Samuel Ku, president and creative director at AG. “In that same spirit, we created a knitwear facility in-house and obsessively set about to create the best knitwear in the industry. The approach has proved successful in not only creating some fantastic fabrics and products, but also has the added benefit of transparency and control into the materials used, allowing the brand to ensure innovation, quality, and sustainability in every detail.”
