AMERICAN EAGLE ADDS AFFORDABLE EYEWEAR BRAND PRIVÉ REVAUX

Affordable celebrity eyewear brand Privé Revaux has announced a massive retail expansion starting with American Eagle Outfitters. An extensive selection of the brand’s eyewear will roll out in select stores nationwide and online starting this month.

American Eagle Outfitters shoppers can find an assortment of Privé Revaux’s handcrafted, on-trend frames from its core collection, as well as the recently-launched Icon collection and select optical lenses featuring anti-blue light technology. Each Privé Revaux style, which retail for $29.95 a pair, is made with high-end materials including acetate, polarized lenses, and a proprietary lightweight, yet durable metal alloy.

“We are a brand focused on high-quality fashion that empowers our customer to express themselves,” said Chad Kessler, global brand president at American Eagle Outfitters. “Our partnership with Privé Revaux is an extension of our mission to support individual style and is part of our continuous efforts to evolve as a destination offering innovative products for our customer.”

“American Eagle is a brand that millennials and beyond have tremendous respect and appreciation for,” added David Schottenstein, founder of Privé Revaux. “Their brand is authentic and provides incredible value; both core principles behind Privé Revaux, so the fit between us couldn’t be better. I am very excited about what is to come.”