Barbour’s First U.S. Store Reopens After Renovation

The British heritage brand Barbour has reopened its Madison Avenue, New York store after a renovation.

“Eleven years ago, our Madison Avenue location was the first Barbour store to open in the United States. Now with a total renovation, redesigned layout and new autumn and winter collections we’re excited to invite our loyal neighborhood customers and NYC visitors back to experience our new store,” said Barbour’s head of North American retail Christopher Sapienza. “Barbour Madison, in union with our global brand’s 120th anniversary, continues to remain the quintessential British heritage brand — offering quality clothing and excellent customer service all in a stunning new store.”

This location, opened in 2003 with the help of Upper East Side men’s specialty store retailer Peter Elliot, marked the brand’s entry to the U.S. Peter Elliot owner Eliot Rabin opened two other Barbour stores, in Boston and Ardmore, Penn., before Barbour took over operations of its stores in 2009. Additional U.S. stores have since opened two in Chicago; Philadelphia; Washington, D.C.; Princteon, N.J. and New York’s SoHo neighborhood. Christopher Sapienza was hired last October to lead the growing retail division.

J. Barbour & Sons, best known for its waxed cotton outerwear, was founded in South Shields, England in 1894.