COLE HAAN LAUNCHES NEWEST EDITION OF ITS ZERØGRAND FOOTWEAR

American footwear and lifestyle brand Cole Haan has released the 3.ZERØGRAND – the next generation of the ZERØGRAND footwear for men and women.

All styles feature the brand’s Grand Fit Chassis that provides support, rigidity, flexibility and cushioning where the foot needs it most. Underfoot, Cole Haan’s Grand Energy Foam provides heel-to-toe cushioning and multi-directional traction. The Grand Fit Chassis is uniquely anatomic and crafted for the functional needs of men and women. It provides hugging and contouring support from midfoot to heel, natural forefoot flexibility, and underfoot cushioning.

“We thrilled to introduce the 3.ZERØGRAND,” said David Maddocks, chief marketing officer & general manager of business development at Cole Haan. “Since introducing the ZERØGRAND in July 2014, we’ve continued to push boundaries and create footwear that is designed and engineered for modern on-the-go people who demand stylish and versatile products that don’t sacrifice performance and comfort.”

“Our favorite thing about the design of 3.ZERØGRAND, is that it stays true to what made the ZERØGRAND an icon – 360˚ design that solves the needs of our Cole Haan customers while disrupting the status quo of what’s acceptable to wear from dress to casual, work to weekend,” added Cole Haan’s chief creative officer, Scott Patt.

The 3.ZERØGRAND collection, which retails between $200 and $400, is available on ColeHaan.com and in U.S. and international Cole Haan Stores.