GAP DEBUTS NEW (RED) COLLECTION FOR TENTH ANNIVERSARY

Gap is commemorating the 10th anniversary of (RED), the AIDS organization founded by Bono and Bobby Shriver, and its role as the founding apparel partner by releasing a special collection of apparel for the entire family that will be available at select Gap stores around the world and on gap.com beginning today.

The iconic (Gap)RED logo design, featuring such inspirational message as SUPER POWE(RED), INC(RED)IBLE and FI(RED) UP, will be featured on a series of tees, sweatshirts, tanks, denim and outerwear pieces for men, women and kids, including a classic bomber jacket and straight selvedge jeans for men, The collection will retail from $24.95 to $108.

To amplify the collection’s message, Gap will release a series of video across its digital channels and social platforms that demonstrate the partnership’s impact on the fight against AIDS. Customers are encouraged to join the conversation by tagging social content with the hashtag #endAIDS.

“We’re proud of Gap’s role in helping (RED) launch 10 years ago,” said Jeff Kirwan, Global President, Gap. “(GAP)RED takes what we do best – creating great products that people love – and provides customers an opportunity to take part in positive change. We’re pleased that our (GAP)RED collections spark meaningful conversations that inspire people to join the movement to end AIDS.”

Added Deborah Dugan, CEO, (RED): “This year is an important anniversary year for (RED) which has generated a total of $350 million so far and impacted the lives of 70 million people. With our wonderful (RED) partners like Gap, we’re doubling down on our efforts to fight this preventable, treatable disease. We’re honored to see Gap once again bringing great (RED) apparel items to their stores around the world, making it easy for everyone, everywhere, to join the fight.”