PERRY ELLIS INKS LICENSING DEAL FOR MEN’S UNDERWEAR IN SOUTH KOREA

by Stephen Garner Feb 21, 2018
Backstage at the Perry Ellis fall/winter 2018 runway show / Photo by Andrew Werner

Perry Ellis International has announced a new license agreement with Good People Co. Ltd for men’s underwear and loungewear under the Perry Ellis Portfolio trademark in South Korea. The product launch is planned in fall 2018.

“We are pleased to collaborate with Good People,” said Oscar Feldenkreis, president and CEO of Perry Ellis International. “We see great potential for growth in the South Korean market and are pleased to take these continued steps in our business expansion.”

Added Yoon Woohwan, CEO of Good People Co. Ltd., “We look forward to working closely with the Perry Ellis design and management team to bring Perry Ellis’ unique brand positioning and commitment to product excellence to the Korean consumer across multiple distribution channels.”