PERRY ELLIS UNVEILS NEW FRAGRANCE, CAMPAIGN STARRING ACTOR AARÓN DÍAZ

Quantico star Aarón Díaz joined Perry Ellis creative director Michael Maccari last night to unveil the new Perry Ellis fragrance and fall campaign in New York City.

The new men’s fragrance, which is produced by licensee Falic Fashion Group, contains notes of Italian bergamot, crushed lavender and verbena, infused with a blend of iced juniper, geranium and Mediterranean rosemary for a fresh fall scent.

In the ads, Díaz is seen wearing pieces from the fall collection, which is centered on versatility and layering. Items such as a tracksuit and bombers that contain several stretch attributes can take the guy from one activity to the next.

The new collection will roll out over the fall season on PerryEllis.com and the fragrance, retailing for $65, will be available on the brand’s website and partner retailers like Macy’s, Dillard’s, and Lord & Taylor starting September 15.

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