THIS SUMMER’S MILAN FASHION WEEK MEN’S MARKS A ‘GRADUAL RETURN TO NORMALITY’

The upcoming Milan Fashion Week Men’s, which runs June 18-22, marks a gradual return to normality through a hybrid formula, including physical and digital events.

The fashion week’s schedule counts 48 digital presentations, nine presentations by appointment, and six events for a total of 63 brands that will showcase their spring/summer 2022 collections.

The list of physical runway shows includes four shows: Dolce & Gabbana on June 19th; Etro on June 20th; and Giorgio Armani on June 21st (with a double-show).

Among the novelties at Milan Fashion Week, Diesel will debut the first lineup designed by new creative director Glenn Martens, which, on June 21st, will present an all-gender collection.

Labels that will be included for the first time in the official schedule are Tiscar Espadas, Mans, Franc Elis, Zenam, Revenant RV NT, 424, KNT, and Andrea Pompilio for Harmont & Blaine.

During Fashion Week, White trade show will present, in collaboration with Camera Nazionale della Moda Italiana (CNMI), a project aimed at offering concrete support to the new generations of creatives. White will make a donation to the Camera Moda Fashion Trust and will offer visibility, through a dedicated event hosted at the Sozzani Tazzoli Milano Foundation, open for the entire duration of Milan Fashion Week, to ten Italian and international labels: Froy, Lessico Familiare, Mishimi, Oh Carla, Gin Salemo’, Bayria Eyewear, Kids Of Broken Future, Marcello Pipitone, Simon Cracker and Zerobarracento. The last five have been selected by CNMI among the participants to the Designer for the Planet initiative.

In keeping with the collaborative spirit showcased over the past few years, during Milan Fashion Week the “Portugal Fashion 25 Years Protecting Talent,” scheduled for June 20th, will celebrate the 25th anniversary of the Portugal Fashion Week. Along with streaming the runway shows of two Portuguese labels present in the show schedule, Miguel Vieira and David Catalan, special contents, created by Frederico Martins, from three Made in Portugal brands, including Marques’ Almeida, the winner of the 2015 LVMH Prize, Ernest W Baker and Alexandra Moura will be displayed.

Celebrating a gradual return to physical events, on June 19th, CNMI will organize, in respect of the anti-Covid procedures, an opening cocktail event in an outdoor location.

Plus, the Week’s digital platform will continue to host a section dedicated to virtual multi- and mono-brand showrooms.

“We are approaching this new fashion week with a positive, optimistic attitude,” said Carlo Capasa, Chairman of Camera Nazionale della Moda Italiana. “The fact that the government accepted the requests we made at MISE’s Textile and Fashion Roundtable, giving the green light to the organization of physical trade show from June 15, enabled us to confirm the dates of Men’s Fashion Week, for an important message of re- start. It’s a positive sign enabling us to organize a fashion week not only with digital events but also with physical ones. We are ready to safely welcome all the fashion professionals that will be able to return to travel from the month on June, also offering the chance to registered journalists and buyers to do COVID-19 tests.”

“In occasion of this edition of Men’s Fashion Week, Camera Nazionale della Moda Italiana and the Milan Municipality continue to collaborate to build a cautious path towards normality after the Covid emergency,” added Milan’s fashion and design city councilor Cristina Tajani. “Tracing this path together has been made possible through the continuous attention to the safety of guests and operators, but mostly thanks to the creation of a rich schedule that combines high-profile brands, attention to sustainability, and promotion of the many artisanal companies operating in our country.”