UNDER ARMOUR ANNOUNCES JOHN VARVATOS AS CHIEF DESIGN OFFICER
Under Armour (UA) has announced that fashion industry veteran John Varvatos will join the company as Chief Design Officer, effective September 11th, 2023. Varvatos started consulting for UA earlier this year and brings his deep expertise in style and form to the company. Varvatos will lead the creative design direction of the company and oversee the design studios in New York, Baltimore, and Portland, Oregon.
Varvatos comes into this role with decades of experience, having propelled brands like Polo Ralph Lauren, Calvin Klein, Converse, and his namesake brand, John Varvatos, with his design aesthetic, mastery, and acute sense of detail. A true visionary, John created both the boxer brief at Calvin Klein and the laceless sneaker for Converse during the fifteen-year collaboration with the John Varvatos brand.
“We are thrilled to welcome John into the Under Armour family,” said Stephanie Linnartz, Under Armour President and Chief Executive Officer. “His track record and thirty-year career speaks for itself. John will work in partnership with our product team to bring apparel, footwear, and accessories from concept to commercialization, blending performance and style.”
“I am so excited to join Under Armour, an iconic American brand,” John Varvatos commented. “The innovation, design, and mission of the brand has never been more relevant as consumers demand clothes that function for both sport and everyday activities. I cannot wait to unveil that next chapter in Under Armour’s incredible story.”
Congratulations JV…go for it !
I love this. I have always wondered about the logo and why they went with this one. It looks like an “H”. I see how they came up with it but just not appealing to me. JV will revamp it!!