ETON LAUNCHES FIRST-EVER KIDS COLLECTION
ETON RELEASES ITS FIRST-EVER T-SHIRT
ETON CELEBRATES SPRING 2020 IN FLORENCE
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ETON TAKES ON TENNIS STYLE FOR HIGH SUMMER COLLECTION
Taking inspiration from one of the most stylish sports in the world, Eton’s sartorial take this season features quintessential summer fabrics including seersucker, piqué jersey, and linen.
Read MoreETON LAUNCHES NEW CUSTOM SHIRT SERVICE
Customers can choose between different styles of collars, cuffs, breast pocket, both shirt and sleeve length, as well as get their initials embroidered as a monogram.
Read MoreSCHMOOZING: ETON CELEBRATES REVAMPED MADISON AVENUE STORE
The Swedish premium shirt brand held a special re-opening celebration on Thursday, September 7 in New York City.
Read MoreETON UNVEILS NEWLY RENOVATED MADISON AVENUE FLAGSHIP
First opened in 2010, the Madison Avenue store was fully renovated during the summer to the brand’s newest store concept, originally launched in 2016.
Read MoreETON’S SEBASTIAN DOLLINGER TALKS DESIGN PHILOSOPHY
During a recent visit to New York to show off the company’s spring ’17 collection, MR got a chance to speak with Dollinger about his design philosophy and the present challenges in the shirt business.
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